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Marketing 2401

Introduction to IMC

Course Presentation

Download MRKT_2401_R10_Fall_2016_SIMON__Richard.doc

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IMC Stage # 7

Download Stage_7_IMC_Final_Presentation.docx

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IMC Stage # 6

Download Stage_6_IMC_Final_Plan.docx

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IMC Stage #5

Download Stage_5_IMC_Promotional_Plan.docx

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IMC Stage # 4

Download Stage_4_IMC_Media_Plan.docx

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IMC Stage #3

Download Stage_4_IMC_Media_Plan.docx

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IMC Stage #2

Download Stage_2_IMC_Strategic_Plan__2_.docx

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IMC Stage #1

Download Stage_1_IMC_Marketing_Review.docx

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PP Chapt 14

Download Tuck_PP_Chapt_14.pptx
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PP Chapt 8

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Richard Simon

Marketing Professor - Kwantlen Polytechnic University; Business Instructor - University of the Fraser Valley; Sales Agent - Thermohair Inc; Property Manager.
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